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social media – US Market Buzz http://www.usmarketbuzz.com Nation and Economy Mon, 20 Jul 2020 16:28:22 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.23 How Social Media Is Shaking Up The Stock Market: Facebook, Inc. (NASDAQ:FB), Moko Social Media Limited (NASDAQ:MOKO), LinkedIn Corporation (NYSE:LNKD) http://www.usmarketbuzz.com/how-social-media-is-shaking-up-the-stock-market-facebook-inc-nasdaqfb-moko-social-media-limited-nasdaqmoko-linkedin-corporation-nyselnkd-2834 Fri, 23 Jan 2015 16:18:22 +0000 http://www.usmarketbuzz.com/?p=2834 In today’s world using social media has become more involved in our everyday life as a catalyst for businesses. People all over the world stay connected and updated with current events through this method of interaction. In its latest U.S. Social Local Media Forecast (2013-2018), BIA/Kelsey projects total U.S. social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, presenting a compound annual growth rate (CAGR) of 24%. This year illustrates the greatest year-over-year jump in social media ad revenues, growing to $8.4 billion in 2014, mostly due to increases in mobile and native advertising.

According to the forecast, U.S. social display ad revenues will grow from $3.3 billion in 2013 to $5.6 billion in 2018 (CAGR: 11.3%). During the same period, U.S. native social advertising, spurred primarily by Facebook’s News Feed ads and Twitter’s Promoted Tweets, will surge to $9.4 billion in 2018, up from $1.8 billion in 2013 (CAGR: 38.6%). In 2015, BIA/Kelsey expects native social advertising will eclipse social display for the first time.

Facebook, Inc. (NASDAQ:FB) utilizes a different variety of advanced tools and application programming that allows creators to incorporate with Facebook to create mobile and Web applications. The company’s inventory include Facebook mobile app and Website that give people all over the world the opportunity to connect, share, discover, and communicate with each.

As of December 31, 2013, it had 1.23 billion monthly active users. The company has strategic partnership with AXA Group to develop marketing and commercial collaboration in the digital, social, and mobile sphere. FB recently bought Oculus Rift, a technology company, for $2 billion, highlighting the value of technologies in the space. FB has been trading with and opening low of 76.40 and high of 77.19; an increase of 1.03%. This past year $FB has seen a range of 51.85-82.17 and in the past 3 months has an average volume of 28,761,600 which signals more liquidity in the stock.

Moko Social Media Limited (NASDAQ:MOKO) together with its subsidiaries, enlist in the digital publishing of mobile applications for kids and young adult as consumers. Moko implements proprietary mobile social networks and community/chat products, as well as owns proprietary mobile performance ad network for different industry sectors, such as Mobile Games, Mobile Apps, and Financial Services. Starting from January 9th MOKO has seen a low of $4.60 and a high of $4.98 as of January 21st. This represents an 8% increase during these past few weeks. Future plans and current success for MOKO will determine whether or not it can compete with FB and TWTR and other social media power houses.

LinkedIn Corporation (NYSE:LNKD) runs an online professional network. The company, through its proprietary platform, gives members a chance to build, manage, and share their professional identity online; structure and engage with their professional networks; access shared knowledge and insights; and find business opportunities. January 20th LNKD saw an opening low at $215.22 and a high of $215.90, which is a 0.68% increase for the day. LKND is taking the right steps to complete its ambitious vision of providing economic opportunities for members of the global workforce. It’s acquiring start-ups and combining their features into its social network, giving value that could increase user iteration. As LinkedIn expands to China, the company can grow its user base in the long term. Consequently, it might increase both top and bottom lines significantly. LinkedIn could stand as a threat to Facebook as it attracts more popularity and becomes a better publishing platform structured toward businesses and professionals, which potentially can have an effect on shareholder value.

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